At the German SME Summit in Essen, CREATON AG was honoured with the "Top Innovator" title for the third time, following awards in 2001 and 2005. Science journalist and TV moderator Ranga Yogeshwar honoured the clay roof tile manufacturer with the "Top 100"seal at the awards ceremony on 26 June.
At CREATON innovation is embedded in the company's strategy as one of its most important points. With its unusually broad innovation process, which involves employees, customers and partners equally, the company impressed the scientific jury team from the Vienna University of Economics and Business during its multilevel analysis.
Innovation takes place on several levels at CREATON: from company management to specialised departments and production employees. Every location has in-house innovation teams, which can make their own decisions about innovations and ideas in their areas. The overall process is supported by in-house online software, where every employee can submit suggestions, which are then evaluated and supervised by the innovation teams. That is why "How's your idea going?" is a ubiquitous slogan at CREATON.
The involvement of customers and partners has special importance in the innovation process. This takes place in sales conversations with customers, special workshops or at trade shows. The intensively cultivated network of experts in trade practice and specialised building material dealers supplies important input and contributes to practical implementation with maximum value for every customer.
"Our excellent ideas and their rapid implementation are a decisive competitive factor for us", explains chairman Stephan Führling. "That is why we invest a lot of time and expense in our innovation management. We rely on the inventiveness of every employee. I owe them my thanks for achieving the Top 100 award."
"Innovation requires a specifically targeted system. For several years, we have created a structure in our organization that supports the innovation process and contributes to the creation of an innovative climate", adds Malte Petersen, Innovation and Product Marketing Manager.
Since 1993, compamedia has awarded the "Top 100" seal to medium-sized companies for exceptional innovation and above-average innovative success. Since 2002, the scientific direction has been provided by Prof. Dr Nikolaus Franke of the Institute for Entrepreneurship and Innovation at the Vienna University for Economics and Business. He is one of the world's leading experts in user innovation. The science journalist and TV moderator Ranga Yogeshwar is the mentor for the "Top 100".