Raw material of confidence

Naturally „setting the tone“ – for top-class always has tradition.

As the first building materials formed by human hands, tiles are looking back on a tradition of almost ten thousand years. Even the oldest information carriers - the preserved cuneiform tiles - were manufactured using the robust quality of clay.

With excellent structural and natural characteristics, clay now is and will remain the most popular and trusted buidling material: Its unique synthesis protects perfectly against moistrure and frost and in addition, it is diffusible, fire-resistant, resistant against UV rays and extremely durable. Extra features that at all times constituted the reasons why tiles have asserted their position as preferred building material, particularly under consideration of the aspect of sustainability, to this day and why CREATON considers them indispensable.

Millions of years old and still up-to-date

The unique raw material has proven its worth since time memorial. The clay specialits of CREATON are using ultra-modern technology to develop it to a perfect branded product that sets the pace throughout Europe.

„If you use CREATON burnt-clay roofing tiles, you give a good recommendation for environmental protection“
(Dr. Hartmut Brem, Head of Department Environmental Management Europe)

Clay – formed around 15-20 million years ago

Chinese Wall

The 7th Wonder of the World is standing for more than 2,000 years and impressively demonstrates its robust quality.

Egyptian and Sumerian mudbrick buildings

The oldest known use of air-dried bricks is traced back to the Sumerians of Mesopotamia as well as to the old Egyptians. In addition to burned bricks, here the air-dried bricks represented an important and in Egypt even the most important building material.

First tile-baking

In former times, people dried their clay products only by exposing them to the sun. After the destruction of a hut by fire, they probably found out that the fire made the clay waterproof and hardened it. As of 3000 BC, clay products were baked in kilns.

Tower of Babylon

Bicks were used for build it as many as 5000 years ago. This brick culture spread via Egypt and Greece and reached Ancient Rome. As the centre of a world empire, Rome was also known as „the city of tiled roofs“.

The Romans spread brick construction

The art of burning bricks was spread by the Romans all over the Occident. Wherever they headed to, they brought the brick, as well.

Terracotta Army

The mausoleum of Qín Shíhuángdìs is an early Chinese burial site dating from 210 BC. It was built for the first Chinese Emperor Qín Shíhuángdì. As one of the largest burial complexes, it is known world-wide because of the impressive soldier statues, the Terracotta Army.

First roofing tiles in China

In China, the roof and thus the roofing tiles are becoming a predominant element for the first time .


Alois Berchtold established what was, for the period, an extremely modern production plant in Wertingen/ Bavaria, some 30 km north-west of the city of Augsburg. He quickly established a reputaion as a manufacturer of pantiles of outstanding quality.


The ultra-modern hydrocasing procedure is introduced in the course of the new building of Plant 3 in Autenried. It comes with considerable quality and & environmental advantages.


The probably best well-known colour designer of modern architecture, Friedrich Ernst von Garnier, develops exclusively for CREATON the „NOBLESSE“ and „NUANCE“ colour collections for glazed and engobed plain tiles. CREATON thus brought colour back to the roofs of the world.


Our partners are now provided with a complete range of pressed roofing tile in large-format. The quality range is thus completed and CREATON the leading supplier in this market segment.


As a result of the take-over of the Ströher GmbH, Guttau in Saxony is integrated in the company as a further location. The unique „KERALIS“ procedure allows here for the manufacturing of the solid-coloured premium roofing tile models „KERA-BIBER“ and „PREMION“.